Hogelucht Creative

Design for Business Sakes

At Hogelucht Creative we focus our efforts on creating business success for our clients through the use of creative thinking and world-class design. We're interested in contributing our experience in a collaborative partnership with like-minded, mission-driven clients to achieve great things.

Our approach to business is to be smart, simple, honest and effective. We hold ourselves accountable to deliver great design and creative execution that yields results. We believe the creative process should be fun and inspiring for everyone involved.

Great design makes everybody happy.

Designing Brand Experiences

Do what you do best and hire the rest.

We believe the greatest value we bring to our clients is to define and strengthen your brand language. We think the way you don't.

A brand is an experience...it's what your customers remember about you. It's what leads to lasting impressions, preferences, and performance.

We begin our relationship with you by talking about your vision, investigating the brand, the business, the competition and the context in which your audience experiences what you have to offer.

Once we've done our homework, we will explore brand architecture, identity design, icons and symbols, colors and materials, form and function, typography and articulate key messaging.

When we're done you'll have a brand-building map for decision making that that defines your very identity and builds the foundation for a lasting brand image that creates loyalty and rules categories.

This is what sets Hogelucht Creative's work apart: customer experiences though creative design that are not mysterious, but real, tangible, measurable – unforgettable.

Experience, Expertise and Collaboration

We are innovative creative professionals and are passionate about both our client's business success and the quality of work we design on their behalf. We strive to be deeply and personally involved in our client relationships and keep our client list short so we can better serve the select group of people we work with.

Terry Hogelucht

Terry brings nineteen years of extensive principal experience in graphic design for print and electronic media, specializing in brand identity design and encompassing creative/art direction, advertising, marketing, photography, illustration, copywriting, typography and production.

Meet Terry on LinkedIn.

Terry Hogelucht Listed in Top 100 Graphic Designers

The Metateam Approach

With an extensive virtual support network, Hogelucht Creative builds the appropriate meta-team of professional talent for your project scope and budget. Our core group of "Meta-Staff" has been working together for more than 7 years and brings together over 50 years of creative experience.

By bringing together the best designers, illustrators, photographers, copywriters, programmers, marketing and advertising executives together on an as-needed project basis we deliver world-class agency work at a fraction of the cost.

We excel at building iconic branding platforms from business and product naming solutions to complete brand identity design and brand architecture. Our specialty is helping startups and pre-IPO companies strategically position their products/services in the marketplace and win through superior design, messaging and execution.

Why pay brick and mortar firm rates only to have junior-level staff complete your work while the group that sold you is out pitching another job?

Join the top guns at Hogelucht Creative and get the real deal.

Comprehensive Branding Solutions

Based in San Diego, Hogelucht Creative works with clients across the nation and on projects world-wide. We have the ability to provide you with the resources necessary to bring a myriad of creative jobs to completion including:

  • Brand identity design
  • Collateral and publications
  • Web site design and execution
  • Packaging and point of sale design
  • Promotional marketing and event branding
  • Environmental design and signage systems
  • Online marketing and campaigns

Partial Client List


Fallbrook Technologies, Viryd Technologies, TechHive, Premio, Qualmex, Blue Sky Software, eHelp, Human Bio-Molecular Research Institute, Secure Care Technologies, Themis, Dynamic Point, Aquaverde.

Institutional Real Estate

CB Richard Ellis, Eastdil, Jones Lang Lasalle, Grubb & Ellis, Oncor International, Fairfield Residential, Oracle Capital, Phoenix Capital Partners, Real Capital Analytics, Real Estate Advisory Partners, Sperry Van Ness, NAI, NorthMarq, JBM Realty Advisors, Real Capital Markets, Viridian Partners, REventures, United Properties, Trammell Crow, Rainier Capital Management, JBM Capital, Silver Oak Multifamily Capital, Arrimus Multifamily Capital, Westwood Residential.

Consumer Goods/Retail/Fashion

ZOIC, Ellsworth Bicycles, Neostyle Eyewear, Auto Depot, Qvio, Savvy Sillouettes, Pure Bliss the Boutique, Kaya Jewelry, Liberty House Foods, Miller’s Field, Goaltimate, WildStickers, American Carepackage Company.


ATC International, Signtech USA, Jackson & Blanc, San Diego Coastkeeper, Shelbourne Sherr, Silly San Diego, SWU Racing, Jimco Racing, Team Brogan, Toolson Orthodontics, Halverson & Company CPA, Well Bodies, Brown Wealth Management, Aquaverde, Amlatree, Airtek, Windriver Marketing, JPagliaro & Associates, Feuling Insurance, Jay Reilly Photography, Toolson Construction, Wild Brand, DirectRates.

Our ads have been featured in:

Rolling Stone, Elle, Cosmopolitan, Vogue, InStyle, Bazaar, Glamour, Mademoiselle, Marie Clarie, Teen Magazine, the New York Times, The Wall Street Journal, Ranch & Coast, and a host of trade and technical publications.

Online Stores

American Carepackage

College Care Packages that show you care.

Visit the Care Blog

A unique blog site design for the latest news in care packages.

Tweet for your favorite care package.

Show some love for carepackage.com

Pay Your Invoice Online and Get More Miles!

To pay your Hogelucht Creative Invoice online please click the PayPal link below. Remember to enter the "PayPal" amount due on your invoice or add 3% to your total if paying online.

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